When it comes to website design, aesthetics and layout are certainly important. Design is a fundamental consideration if you want to attract a good number of visitors. You can’t measure how long visitors stay on your page if you don’t have solid numbers for your conversion rate. That’s why design has a significant impact on the overall appearance of your site.
Today, we’ll be looking at 5 ways you can create an attractive layout that will improve your website’s ability to attract and retain visitors.
It Must be Easy to Read
If your website is difficult to read, it will be difficult for people to find what they need. If you have an image-heavy site, make sure that the text is large and easy to read. If you have a lot of text on each page, use subheadings and bolded text to break up the text so it isn’t overwhelming.
They Need to Keep Your Visitors Attention
You might think that it’s best if your website can grab someone’s attention from across the room, but that’s not always true. When people visit your website, they want information—not a flashy design that distracts them from what they came there for. Make sure that your design is focused on getting visitors where they want to go and then making sure that they find exactly what they are looking for quickly and easily.
Choose a Modern Layout
If you’re going to use a color scheme, choose one that’s modern and fresh. This doesn’t mean that you have to use the latest design trends — just stick with colors that are consistent with current style trends. Use colors that match the colors in your logo, if possible, and don’t break up the website’s flow by using too many colors or clashing shades. You can use color contrast to draw attention to certain areas on your website — just don’t overdo it!
Make Sure it is User Friendly
The best way to make sure your website is user-friendly is by testing it out on real people before launching it onto the internet; this way, you’ll know what works and what doesn’t before putting all of your hard work into making it live online. If you don’t have time for this step, then at least make sure that other people who aren’t familiar with web design can easily navigate through your site without getting confused or frustrated at any point along their journey from start to finish.
Don’t Be Afraid of White Space
White space is the area within a page or screen that is not occupied by any text or images. It can also be defined as negative space, which is the “negative” area of an image.
When designing your website, don’t be afraid to add white space between your content, images, and other elements. The less cluttered your design looks, the better.
If you have too much going on in one area of your site, you can lose visitors because it becomes too busy and distracting. White space allows visitors to focus on what matters most without being distracted by unnecessary elements.
When planning your website design and layout, think like a visitor to your site and prioritize function over design. The bottom line is that you aren’t going to persuade too many people to take an action if they aren’t clear on what you want them to do. Take these points into consideration when planning your website’s layout. Ask yourself how a visitor will likely interact with each page on your website. If something important is not obvious, your visitors will go elsewhere. Remember that every page on your site should be driving traffic back to your business objectives, whether it’s creating a lead or driving sales.